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Bridging The Gap Between Off-Line And On-Line Advertising :: A Superbowl Case Study
I just dont get it. Advertisers spend millions of dollars for a 30 second or 1 minute spot in a football game yet in many cases they fail to follow through online. I mean, if you are going to spend that much money to get your product visible wouldnt you want to back that up somehow? In this article I look at some of the shortcomings of a Super Bowl campaign and what I think advertisers should be doing about it. So, Super Bowl 40 (sorry XL) has come and gone. Lik...
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LinkedIn Recommendation:
Jason Stanard - President - GreatCircle Studios - Teo is not only a professional a joy to work with he is also very knowledgeable in his field. I would highly recommend Teo and NetTeams. Sincerely, Jason Stanard, President GreatCircle Studios - February 5, 2009, Jason was Teo's client |
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