http://net-teams.net/nti/Display.cfm/3957 The Pay for Performance or P4P was originally invented by Overture. Overture observed that the internet was growing into a unique kind of shopping mall, where people could shop conveniently and easily and that advertising was gaining grounds on the internet. Sun, 24 May 2009 02:08:06 PST en-us http://net-teams.net/nti/Display.cfm/3957 http://net-teams.net/nti/Display.cfm/3957 Sun, 24 May 2009 02:08:06 PST