Business books have come a long way - but are they worth the read? (Plus 1 Associated Articles) http://net-teams.net/nti/Display.cfm/4580 Business books are one of today’s fastest-growing categories in the professional/trade publishing industry. Business books are a great asset to a person interested in starting his or her first small business and in recent years they have fast turned from heavy theoretical textbooks to a far more accessable story format. Sat, 20 Jun 2009 05:50:28 PST en-us Business books have come a long way - but are they worth the read? http://net-teams.net/nti/Display.cfm/4580 http://net-teams.net/nti/Display.cfm/4580 Sat, 20 Jun 2009 05:50:28 PST Book Review: Marketing Your Small Business For Big Profits By David Mason I have no idea how many books are crammed onto bookshelves all about the subject of marketing, there must be many millions. It is a subject well understood, how do you make someone buy your Widget as opposed to the other guys Widget? Marketing is the answer, but, marketing comes at a price. How much can you afford?I have a friend who is a retired BBDO exec, and in his mind, marketing that widget should cost the same as the national debt of a small country. Most small busi... http://net-teams.net/nti/Display.cfm/1695 http://net-teams.net/nti/Display.cfm/1695 Sun, 24 May 2009 11:57:10 PST