http://net-teams.net/nti/Display.cfm/6926 The key to a good LinkedIn discussion is to provide informational content that links back to more details and attracts comments on the discussions within each Group. The key conversion is to generate targeted traffic to your content and website. Sun, 11 Mar 2012 11:16:30 PST en-us http://net-teams.net/nti/Display.cfm/6926 http://net-teams.net/nti/Display.cfm/6926 Sun, 11 Mar 2012 11:16:30 PST Social Media Optimization (SMO) represents the use of social media in a way that incorporates an all-encompassing marketing campaign that builds on the use of social networking, podcasts, video and blogging. SMO is about quality, quantity and creating distribution channels for your content. It is the new word-of-mouth and the most effective referral marketing program available today that can bring you new and sustained business. http://net-teams.net/nti/Display.cfm/180 http://net-teams.net/nti/Display.cfm/180 Thu, 21 Jul 2011 04:36:48 PST The world of social networking can appear very daunting, especially to managers and business owners who have perhaps heard of Facebook and blogs but have never actually participated in them and don't really know how they work - or more importantly, their value within the marketing mix. http://net-teams.net/nti/Display.cfm/248 http://net-teams.net/nti/Display.cfm/248 Sun, 04 Sep 2011 02:14:57 PST If I had a penny for every time someone told me “I’m on LinkedIn but I don’t really know how to use it to use it”, I would be a rich man. There are literally millions of people with many more millions of connections yet few people have actually been able to use it to generate an economic gain. This series of articles will dive into LinkedIn and explore how you can use it more effectively. http://net-teams.net/nti/Display.cfm/252 http://net-teams.net/nti/Display.cfm/252 Sat, 07 Mar 2009 09:23:05 PST The core of LinkedIn revolves around connecting to other business professionals, which is networking. Networking exclusively on LinkedIn, though, ignores the human element of face to face interaction. Understanding, once again that LinkedIn is a tool, how do you use it to enhance your other networking? http://net-teams.net/nti/Display.cfm/253 http://net-teams.net/nti/Display.cfm/253 Sat, 07 Mar 2009 09:42:09 PST In the third installment we discuss building credibility. LinkedIn is a great opportunity to present yourself. You can list a summary, details of past work history, your current employment, and other pieces of information. All of this can present a picture of you but by itself doesn’t convey credibility. LinkedIn has built in features that help you establish credibility. All you need to do is a little extra work and credibility is yours to be gained. http://net-teams.net/nti/Display.cfm/254 http://net-teams.net/nti/Display.cfm/254 Sat, 07 Mar 2009 09:29:55 PST Lately there have been some rumors about discontent at LinkedIn. Problems with meeting financial goals set by their investors, rumors of managers throwing each other under the bus, lack of how to make LinkedIn profitable, and a host of other concerns. Could a site with 30+ million users just disappear in the blink of an eye? http://net-teams.net/nti/Display.cfm/255 http://net-teams.net/nti/Display.cfm/255 Sat, 07 Mar 2009 09:32:54 PST In the 4th installment we'll look at how your online and offline brands interact. LinkedIn, if you think about it, is simply an offline idea implemented in an online manner. It takes advantage of the ease of communicating and interacting that the internet provides. LinkedIn hasn’t changed or replaced the old way of networking. It’s just added a new dynamic to the mix. It’s made it easier to network with more people in less time. http://net-teams.net/nti/Display.cfm/256 http://net-teams.net/nti/Display.cfm/256 Sat, 07 Mar 2009 09:36:36 PST If you’re a small business or a sales person you’re not selling a product or service, you’re selling yourself. For many, the thought of self-promotion just isn’t one that they are comfortable with. LinkedIn can help you with your discomfort. Recommendations can serve as an effective alternative to selling yourself. They are an opportunity to let others toot your horn. http://net-teams.net/nti/Display.cfm/257 http://net-teams.net/nti/Display.cfm/257 Sat, 07 Mar 2009 09:42:54 PST In the 6th installmenet we'll take a look at engaging your audience on LinkedIn. In the business world you often don’t get to practice your performance. Impressions made, often can only be changed with a lot of time and extra work. 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