http://net-teams.net/nti/Display.cfm/999 Ever wonder how trends get started? As much as we'd like to think that all trends are Madison Avenue creations propagated by the media, many times a movement is sparked by the action of a few. Then word of mouth makes it spread. Author Malcolm Gladwell examines this phenomenon in his 2000 book The Tipping Point. There's a chapter where he describes how this kind of movement by a few groups powered Rebecca Wells's 1996 novel, Divine Secrets of the Ya-Ya Sisterhood, to surp... Sun, 24 May 2009 10:37:09 PST en-us http://net-teams.net/nti/Display.cfm/999 http://net-teams.net/nti/Display.cfm/999 Sun, 24 May 2009 10:37:09 PST