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22 Questions to Ask Before You Write a Single Word
To write successful copy, you need to know as much as you can. It goes beyond reading background materials, reviewing old marketing pieces and doing some cursory research on the Web. You need to get inside peoples' heads.
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LinkedIn Recommendation:
 Shin Sabori - Web Analytics Specialist at Barrytron - When you need someone that can give you an understanding of social media and information architecture on the web, Teo Graca is your go to guy! He is a fantastic resource! - March 15, 2012, Shin was Teo's client |
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