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22 Questions to Ask Before You Write a Single Word
To write successful copy, you need to know as much as you can. It goes beyond reading background materials, reviewing old marketing pieces and doing some cursory research on the Web. You need to get inside peoples' heads.
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LinkedIn Recommendation:
Royal Camacho - Adviser at Genebro Por. - We are working on several projects now and I think this is a great fit. Teo brought me up to speed on several new tax and legal issues, which I am working with my lawyer and accountant on now. He knew no lawyer or accountant has ever even mentioned before... he's a true genius when it comes to simplicity for organizations like mine! Highly recommended! - March 15, 2012, Royal was Teo's client |
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