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22 Questions to Ask Before You Write a Single Word
To write successful copy, you need to know as much as you can. It goes beyond reading background materials, reviewing old marketing pieces and doing some cursory research on the Web. You need to get inside peoples' heads.
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LinkedIn Recommendation:
 Karin Carros - Social Media Manager at General Forge and Foundry - I am working with Teo on an relationship management system (RMS) to allow my sales staff and customers to interact through my website. He always comes up with the right questions to make me think through the process and always has great ideas on how the system can handle them. For any RMS project, you can't go wrong with Teo. - March 19, 2012, Karin was Teo's client |
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