Why Great Website Makeovers Begin With Copywriting

Can you give me some feedback on my website? a life coach asked his e-zine subscribers. I just revised my site - -finally!Naturally, I couldn't resist clicking over to see what he had done. I knew he was a thoughtful coach with a reputation for high integrity. His new site cried out for a re-makeover. He had paid a designer to get drop-down menus and a bit of flash. As a result, he admitted, I have no budget to pay a copywriter.Ouch...

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