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Quest To Help Athletes Perform

From the beginning, Adolf Dassler wanted a line of sports shoes that would help athletes perform their best regardless of the sport in which they competed In 1949. When the company began, its founder took his name and formed Adidas and it got its first major boost in 1954 when Germany battled Hungary on the soccer field wearing the newest Adidas shoes with removable studs. Cited as being a competitive advantage, Adidas began a reputation of working to make the best better....

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