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Do's And Don'ts Of Emailing Press Releases From A Media Veteran

I'm a big believer in EMAILING press releases. Not only is email dirt cheap, email can often get you in front of editors a lot faster than regular mail or fax.Here's why. Media outlets like radio stations, TV stations, and newspapers get a TON of press releases. During my 20 years working in radio and TV, we got bag loads of mailed press releases every day.Probably 90 percent of them came from politicians and local college athletic programs. Their publicity people are...

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