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Branding Cures Several Marketing Headaches

Are you trying to attract business with a no-name, no-differences-from-competitors company identity? Branding your company, when done well, not only helps you stand out in a field of similar choices, it also helps you avoid price-shoppers and deliver results to customers that inspire loyalty. Here’s why.Headache #1: Competitors all seem the samePut yourself in the mindset of a customer and go shopping for a company that provides what you sell. Do all the options seem ...

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