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Brand Your Exhibition Stand For Maximum Impact
Rita Davenport had been given a free hand to design and manage an exhibition stand for her company. The Marketing Director had briefed her extensively on the overall idea and left her with an open brief to produce something that would attract customers, dealers and the trade press. Rita walked out of the meeting feeling inspired but not quite sure what to do next.Once you understand clearly what the sponsor needs the stand to achieve, you can go about the business of desi...
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