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Bridging The Gap Between Off-Line And On-Line Advertising :: A Superbowl Case Study
I just don’t get it. Advertisers spend millions of dollars for a 30 second or 1 minute spot in a football game yet in many cases they fail to follow through online. I mean, if you are going to spend that much money to get your product visible wouldn’t you want to back that up somehow? In this article I look at some of the shortcomings of a Super Bowl campaign and what I think advertisers should be doing about it. So, Super Bowl 40 (sorry XL) has come and gone. Lik...
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LinkedIn Recommendation:
 C. Denney [LION] - Interim COO | Chief Operations Officer | Operations Director at LTS International - It's hard to write something about Teo that doesn't sound "Over The Top". A link minded person that knows the in's and out's of the business on a high-end level without giving runaround answers. I would work with Teo again in a heartbeat!! - December 9, 2011, C. was a consultant or contractor to Teo at Net-Teams, Inc. |
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