 |
Bridging The Gap Between Off-Line And On-Line Advertising :: A Superbowl Case Study
I just don’t get it. Advertisers spend millions of dollars for a 30 second or 1 minute spot in a football game yet in many cases they fail to follow through online. I mean, if you are going to spend that much money to get your product visible wouldn’t you want to back that up somehow? In this article I look at some of the shortcomings of a Super Bowl campaign and what I think advertisers should be doing about it. So, Super Bowl 40 (sorry XL) has come and gone. Lik...
 |
 |
 |
 |
|
Total Bookmarks For This Article:
48
Bookmarked By:
1.
Sarah Fisher,
2.
Cheryl Adams,
3.
Theodore Heisenberg,
4.
Golf Masters,
5.
Susan Miller,
6.
Monica Ortiz,
7.
Bertha Reyes,
8.
Vickie Fernandez,
9.
Lynda Watts,
10.
Alison Hardy,
11.
Krista Tate,
12.
Dorthy Barton,
13.
Lourdes Allison,
14.
Maude Gates,
15.
Bettye Pacheco,
16.
Brianna Winters,
17.
Maricela Dudley,
18.
Tammi Valentine,
19.
Clarence Shoemaker,
20.
Manuel Mcginnis,
21.
Dwight Leslie,
22.
collette baum,
23.
Alfonzo Haro,
24.
Kenna Runyan,
25.
Virgilio Iverson,
26.
Bella Mahaffey,
27.
Mason Hixson,
28.
Elvin Covert,
29.
Cheryle Matheson,
30.
Alexia Eckert,
31.
Benton Bernhardt,
32.
Demetra Broderick,
33.
Bradly Sommers,
34.
Sherwood Ledoux,
35.
Bert Veal,
36.
Wilhelmina Munger,
37.
Ashley Adcock,
38.
Palma Torrez,
39.
Conrad Trout,
40.
Beau Cotter,
41.
Reuben Conners,
42.
Jonas Varela,
43.
Pattie Dupont,
44.
Tillie Echevarria,
45.
Amos Stroup,
46.
Brenton Schreiner,
47.
Jody Swearingen,
48.
Chanda Sanborn,
|
|
 |
 |
 |
 |
|
|
|
|
LinkedIn Recommendation:
 Sean Nelson - We improve your conversions by at least 20% or you pay nothing for our work. - Teo is on the cutting edge of the social media scene. I've had the opportunity to share the stage with him at a forum on Social Media and to also follow his progress with the Net Teams site. Not many people get the whole picture when it comes to social media. He does and he's helping rewrite how social media interacts with chambers of commerce. - May 15, 2008, Sean was with another company when working with Teo at Net-Teams, Inc. |
|
Featured [Branding] Articles:
|
|
