 |
Bridging The Gap Between Off-Line And On-Line Advertising :: A Superbowl Case Study
I just don’t get it. Advertisers spend millions of dollars for a 30 second or 1 minute spot in a football game yet in many cases they fail to follow through online. I mean, if you are going to spend that much money to get your product visible wouldn’t you want to back that up somehow? In this article I look at some of the shortcomings of a Super Bowl campaign and what I think advertisers should be doing about it. So, Super Bowl 40 (sorry XL) has come and gone. Lik...
 |
 |
 |
 |
|
Total Bookmarks For This Article:
48
Bookmarked By:
1.
Sarah Fisher,
2.
Cheryl Adams,
3.
Theodore Heisenberg,
4.
Golf Masters,
5.
Susan Miller,
6.
Monica Ortiz,
7.
Bertha Reyes,
8.
Vickie Fernandez,
9.
Lynda Watts,
10.
Alison Hardy,
11.
Krista Tate,
12.
Dorthy Barton,
13.
Lourdes Allison,
14.
Maude Gates,
15.
Bettye Pacheco,
16.
Brianna Winters,
17.
Maricela Dudley,
18.
Tammi Valentine,
19.
Clarence Shoemaker,
20.
Manuel Mcginnis,
21.
Dwight Leslie,
22.
collette baum,
23.
Alfonzo Haro,
24.
Kenna Runyan,
25.
Virgilio Iverson,
26.
Bella Mahaffey,
27.
Mason Hixson,
28.
Elvin Covert,
29.
Cheryle Matheson,
30.
Alexia Eckert,
31.
Benton Bernhardt,
32.
Demetra Broderick,
33.
Bradly Sommers,
34.
Sherwood Ledoux,
35.
Bert Veal,
36.
Wilhelmina Munger,
37.
Ashley Adcock,
38.
Palma Torrez,
39.
Conrad Trout,
40.
Beau Cotter,
41.
Reuben Conners,
42.
Jonas Varela,
43.
Pattie Dupont,
44.
Tillie Echevarria,
45.
Amos Stroup,
46.
Brenton Schreiner,
47.
Jody Swearingen,
48.
Chanda Sanborn,
|
|
 |
 |
 |
 |
|
|
|
|
LinkedIn Recommendation:
 Martin Connell - President at Coupons for the Hungry, LLC - Teo has an amazing grasp for technology and social media. I believe he could build just about anything when it comes to programming data information and integration systems. Some of his recent programs and systems are truly groundbreaking. It is just a matter of time before his name is going to be uttered in the same breath as Google and Microsoft. Keep up the hard work Teo! - December 15, 2009, Martin was a consultant or contractor to Teo at Net-Teams, Inc. |
|
Featured [Branding] Articles:
|
|
