 |
Bridging The Gap Between Off-Line And On-Line Advertising :: A Superbowl Case Study
I just don’t get it. Advertisers spend millions of dollars for a 30 second or 1 minute spot in a football game yet in many cases they fail to follow through online. I mean, if you are going to spend that much money to get your product visible wouldn’t you want to back that up somehow? In this article I look at some of the shortcomings of a Super Bowl campaign and what I think advertisers should be doing about it. So, Super Bowl 40 (sorry XL) has come and gone. Lik...
 |
 |
 |
 |
|
Total Bookmarks For This Article:
48
Bookmarked By:
1.
Sarah Fisher,
2.
Cheryl Adams,
3.
Theodore Heisenberg,
4.
Golf Masters,
5.
Susan Miller,
6.
Monica Ortiz,
7.
Bertha Reyes,
8.
Vickie Fernandez,
9.
Lynda Watts,
10.
Alison Hardy,
11.
Krista Tate,
12.
Dorthy Barton,
13.
Lourdes Allison,
14.
Maude Gates,
15.
Bettye Pacheco,
16.
Brianna Winters,
17.
Maricela Dudley,
18.
Tammi Valentine,
19.
Clarence Shoemaker,
20.
Manuel Mcginnis,
21.
Dwight Leslie,
22.
collette baum,
23.
Alfonzo Haro,
24.
Kenna Runyan,
25.
Virgilio Iverson,
26.
Bella Mahaffey,
27.
Mason Hixson,
28.
Elvin Covert,
29.
Cheryle Matheson,
30.
Alexia Eckert,
31.
Benton Bernhardt,
32.
Demetra Broderick,
33.
Bradly Sommers,
34.
Sherwood Ledoux,
35.
Bert Veal,
36.
Wilhelmina Munger,
37.
Ashley Adcock,
38.
Palma Torrez,
39.
Conrad Trout,
40.
Beau Cotter,
41.
Reuben Conners,
42.
Jonas Varela,
43.
Pattie Dupont,
44.
Tillie Echevarria,
45.
Amos Stroup,
46.
Brenton Schreiner,
47.
Jody Swearingen,
48.
Chanda Sanborn,
|
|
 |
 |
 |
 |
|
|
|
|
LinkedIn Recommendation:
 Reita Scheidel - Social Media Analyst at General Products - I had Teo create a broadcast page for my site that integrated with YouTube videos. I really like how it works and am working with him on another project called iTVMaker.com - I think this will be a real winner because I have Teo on my team. We're hoping to launch at the end of this month and I know it will be fun for everyone! Teo is easy to work with and I have a great time every time we plan a new phase for our projects! - March 17, 2012, Reita was Teo's client |
|
Featured [Branding] Articles:
|
|
