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Company Identity Goes Far Deeper Than A Logo
Graphic designers frequently play a prominent role in launching or repositioning a company. When they create a look (or new look) for a company's stationery, brochure, ads and web site, this often goes by the name of an identity package. Don't let this convenient term mislead you into believing that a company's identity consists of merely the logo and look. No, every company has an identity or image in the minds of its customers comprised of at least nine other factors besi...
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LinkedIn Recommendation:
 Willia Mickulskis - Internet Marketing Specialist at Taggart Transcontinental - I met Teo at a networking event last year and remember thinking "I need to work with this guy" but I didn't contact him until a couple months ago. Boy, I am glad I did. We found some new strategies that have brought new customers to my business within a month. Sales are up! I look forward to more of the same! - March 15, 2012, Willia was Teo's client |
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