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Company Identity Goes Far Deeper Than A Logo
Graphic designers frequently play a prominent role in launching or repositioning a company. When they create a look (or new look) for a company's stationery, brochure, ads and web site, this often goes by the name of an identity package. Don't let this convenient term mislead you into believing that a company's identity consists of merely the logo and look. No, every company has an identity or image in the minds of its customers comprised of at least nine other factors besi...
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LinkedIn Recommendation:
Lana Cicen - Project Coordinator at The Hope Financial Services, Inc - I had Teo help with my non-tech project I was working, which was a triage system for a construction company - all paper. Teo made it work more efficiently and explained how the new system could be upgraded into a computer program, which included inventory management online. I love this guy! Always one step ahead. I just hired him again make this our phase 2 project. If you are looking for a process guy, Teo is it! - March 17, 2012, Lana was Teo's client |
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