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Company Identity Goes Far Deeper Than A Logo
Graphic designers frequently play a prominent role in launching or repositioning a company. When they create a look (or new look) for a company's stationery, brochure, ads and web site, this often goes by the name of an identity package. Don't let this convenient term mislead you into believing that a company's identity consists of merely the logo and look. No, every company has an identity or image in the minds of its customers comprised of at least nine other factors besi...
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LinkedIn Recommendation:
 Karin Carros - Social Media Manager at General Forge and Foundry - I am working with Teo on an relationship management system (RMS) to allow my sales staff and customers to interact through my website. He always comes up with the right questions to make me think through the process and always has great ideas on how the system can handle them. For any RMS project, you can't go wrong with Teo. - March 19, 2012, Karin was Teo's client |
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