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Company Identity Goes Far Deeper Than A Logo
Graphic designers frequently play a prominent role in launching or repositioning a company. When they create a look (or new look) for a company's stationery, brochure, ads and web site, this often goes by the name of an identity package. Don't let this convenient term mislead you into believing that a company's identity consists of merely the logo and look. No, every company has an identity or image in the minds of its customers comprised of at least nine other factors besi...
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LinkedIn Recommendation:
 John Alderman - Strategic Advice Consultant for business and individuals - Teo is a master at building business-to-business 'social' networking systems for the Internet. His vision for the business networking community (e.g. Chamber of Commerces) is exactly what that market needs to serve their members effectively. - August 16, 2008, John was with another company when working with Teo at Net-Teams, Inc. |
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