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Defining Corporate Identity, Brand Identity & Brand Image
Brand identity is the complete package of a business to its customers. It includes the company’s service reputation, product quality, features, benefits, performance and value. It is the summation of all these things, which create brand identity.
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Total Bookmarks For This Article:
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Major Wirth,
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Evelia Perales,
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LinkedIn Recommendation:
 Laure Vanboerum - Computer Based Training Specialist at BLAND Corporation - I am working with Teo on several projects and love working with him. His attitude and energy is right where it needs to be for me. I find my time with Teo is the most productive time I spend every week. Highly recommended. - March 17, 2012, Laure was Teo's client |
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