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Defining Corporate Identity, Brand Identity & Brand Image
Brand identity is the complete package of a business to its customers. It includes the company’s service reputation, product quality, features, benefits, performance and value. It is the summation of all these things, which create brand identity.
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LinkedIn Recommendation:
Doug Smart - Author, speaker, exec coach. 20+ yrs expertise worldwide teaching how to identify personal strengths for success. -
Teo Graca is a modern Renaissance Man with a deep intellect and a gift for bringing people together to make things happen. - May 9, 2013, Doug was with another company when working with Teo at Net-Teams, Inc.
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