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Defining Corporate Identity, Brand Identity & Brand Image
Brand identity is the complete package of a business to its customers. It includes the company’s service reputation, product quality, features, benefits, performance and value. It is the summation of all these things, which create brand identity.
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Total Bookmarks For This Article:
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Jenni Jones,
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Rudy Baumann,
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Major Wirth,
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Stewart Cintron,
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Evelia Perales,
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Russel Mattox,
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Pennie Yocum,
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Lucienne Blais,
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LinkedIn Recommendation:
 Scott Dunn - Helping Clients Create Brands and Communications that Build Know, Like and Trust with Their Target Market. - Teo is a true professional. He is very detailed driven and has the ability to provide solutions to problems when others have given up. He knows the value of research and if he does not know an answer, he will do the research to find it. - February 11, 2008, Scott was with another company when working with Teo at Net-Teams, Inc.
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