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Defining Corporate Identity, Brand Identity & Brand Image
Brand identity is the complete package of a business to its customers. It includes the company’s service reputation, product quality, features, benefits, performance and value. It is the summation of all these things, which create brand identity.
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Total Bookmarks For This Article:
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Bookmarked By:
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Jenni Jones,
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Audrey Ferguson,
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Leticia Santos,
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Angelia Cline,
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Sofia Herring,
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Raymond Proctor,
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suzie cable,
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wilburn dugger,
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Rudy Baumann,
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Major Wirth,
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Stewart Cintron,
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Evelia Perales,
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Russel Mattox,
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Pennie Yocum,
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Lucienne Blais,
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LinkedIn Recommendation:
 Eura Unrath - Scientific Photographer at Roboto Industries - Teo wrote my business plan and found some revenue models I hadn't considered. I am looking forward to working with Teo on some of the things in the plan. Great work. Great at finding potential problems and working through to the best answer. I had a good time working with him too. If you need a business plan, Teo does a great job! - March 17, 2012, Eura was Teo's client |
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