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Defining Corporate Identity, Brand Identity & Brand Image
Brand identity is the complete package of a business to its customers. It includes the companys service reputation, product quality, features, benefits, performance and value. It is the summation of all these things, which create brand identity.
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LinkedIn Recommendation:
Shin Sabori - Web Analytics Specialist at Barrytron - When you need someone that can give you an understanding of social media and information architecture on the web, Teo Graca is your go to guy! He is a fantastic resource! - March 15, 2012, Shin was Teo's client |
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