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Defining Corporate Identity, Brand Identity & Brand Image
Brand identity is the complete package of a business to its customers. It includes the company’s service reputation, product quality, features, benefits, performance and value. It is the summation of all these things, which create brand identity.
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Total Bookmarks For This Article:
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Bookmarked By:
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Jenni Jones,
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Raymond Proctor,
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Rudy Baumann,
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Major Wirth,
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Stewart Cintron,
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Evelia Perales,
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Russel Mattox,
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Pennie Yocum,
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Lucienne Blais,
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LinkedIn Recommendation:
 Lana Cicen - Project Coordinator at The Hope Financial Services, Inc - I had Teo help with my non-tech project I was working, which was a triage system for a construction company - all paper. Teo made it work more efficiently and explained how the new system could be upgraded into a computer program, which included inventory management online. I love this guy! Always one step ahead. I just hired him again make this our phase 2 project. If you are looking for a process guy, Teo is it! - March 17, 2012, Lana was Teo's client |
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