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Defining Corporate Identity, Brand Identity & Brand Image
Brand identity is the complete package of a business to its customers. It includes the company’s service reputation, product quality, features, benefits, performance and value. It is the summation of all these things, which create brand identity.
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LinkedIn Recommendation:
 Willia Mickulskis - Internet Marketing Specialist at Taggart Transcontinental - I met Teo at a networking event last year and remember thinking "I need to work with this guy" but I didn't contact him until a couple months ago. Boy, I am glad I did. We found some new strategies that have brought new customers to my business within a month. Sales are up! I look forward to more of the same! - March 15, 2012, Willia was Teo's client |
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