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Marketing An Event Is Easy... Right?
“What advice do you have about marketing an event to achieve a successful outcome?” Maggie was a veteran in event organization terms. Andy was a novice and he had approached her to try to avoid what he believed were elephant traps waiting for him.“If you are running an event as a profit-making activity” Maggie began “then it is vitally important that you maximize the attendance. Where the event is educational or promotional, you should keep a keen eye on covering yo...
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