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Nation Branding and Place Marketing - VIII. The Psychology and Demographics of the Consumer
The country's customers are its investors, tourists, traders, market intermediaries, NGOs, and office-holders in other countries and in multilateral institutions. Understanding their psychology and demographics is crucial. Their interactions with one another take place in a complex environment, affected by governments, social forces, cultural factors, and markets.
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Total Bookmarks For This Article:
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Colleen Ryan,
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Frances Cade,
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