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Nation Branding and Place Marketing - VIII. The Psychology and Demographics of the Consumer
The country's customers are its investors, tourists, traders, market intermediaries, NGOs, and office-holders in other countries and in multilateral institutions. Understanding their psychology and demographics is crucial. Their interactions with one another take place in a complex environment, affected by governments, social forces, cultural factors, and markets.
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Total Bookmarks For This Article:
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LinkedIn Recommendation:
 Scott Dunn - Helping Clients Create Brands and Communications that Build Know, Like and Trust with Their Target Market. - Teo is a true professional. He is very detailed driven and has the ability to provide solutions to problems when others have given up. He knows the value of research and if he does not know an answer, he will do the research to find it. - February 11, 2008, Scott was with another company when working with Teo at Net-Teams, Inc.
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