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Nation Branding and Place Marketing - V. Promotion, Sales, Public Relations, Marketing, and Advertising
Advantages have to be communicated to potential customers if they are not to remain unrealized potentials. Moreover, communication alone - the exchange of information - is not enough. Clients have to be influenced and motivated to visit a country, invest in it, or trade with it.
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Total Bookmarks For This Article:
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Jenni Jones,
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LinkedIn Recommendation:
Eura Unrath - Scientific Photographer at Roboto Industries - Teo wrote my business plan and found some revenue models I hadn't considered. I am looking forward to working with Teo on some of the things in the plan. Great work. Great at finding potential problems and working through to the best answer. I had a good time working with him too. If you need a business plan, Teo does a great job! - March 17, 2012, Eura was Teo's client |
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