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Nation Branding and Place Marketing - V. Promotion, Sales, Public Relations, Marketing, and Advertising
Advantages have to be communicated to potential customers if they are not to remain unrealized potentials. Moreover, communication alone - the exchange of information - is not enough. Clients have to be influenced and motivated to visit a country, invest in it, or trade with it.
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Total Bookmarks For This Article:
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Jenni Jones,
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Lucie Cowley,
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LinkedIn Recommendation:
Boris Gurevich, Ph.D. - Personal Trading Coach at AskTradeMentor.com - The best partner for ANY business! - August 22, 2012, Boris was Teo's client |
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