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Postcards Versus Catalogues
What do successful cataloguers do when they market?There is a secret, or so it seems, in the catalogue industry that has not gotten out of the bag yet. Why is it a secret? It is probably not intended to be that way, but it just happens to remain a ‘little-known datum’. So, what’s the secret, you ask!?!?Successful cataloguers use postcards to market.You may wonder how they can possibly sell their wares with something as miniscule as a postcard.Simply and easily...
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