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The Benefits Of Branding
Branding is the process of creating distinctive and durable perceptions in the minds of consumers. A brand is a persistent, unique business identity intertwined with associations of personality, quality, origin, liking and more. Heres why the effort to brand your company or yourself pays off. 1. Memorability. A brand serves as a convenient container for a reputation and good will. It's hard for customers to go back to that whatsitsname store or to refer business to th...
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LinkedIn Recommendation:
Shin Sabori - Web Analytics Specialist at Barrytron - When you need someone that can give you an understanding of social media and information architecture on the web, Teo Graca is your go to guy! He is a fantastic resource! - March 15, 2012, Shin was Teo's client |
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