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The Benefits Of Branding
Branding is the process of creating distinctive and durable perceptions in the minds of consumers. A brand is a persistent, unique business identity intertwined with associations of personality, quality, origin, liking and more. Here’s why the effort to brand your company or yourself pays off. 1. Memorability. A brand serves as a convenient container for a reputation and good will. It's hard for customers to go back to that whatsitsname store or to refer business to th...
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LinkedIn Recommendation:
Doug Smart - Author, speaker, exec coach. 20+ yrs expertise worldwide teaching how to identify personal strengths for success. -
Teo Graca is a modern Renaissance Man with a deep intellect and a gift for bringing people together to make things happen. - May 9, 2013, Doug was with another company when working with Teo at Net-Teams, Inc.
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