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The Dangers Of Hiring A Search Marketing Firm
If you hire a search agency to manage a pay-per-click campaign (Google AdWords, Yahoo Paid Search, etc.), you may have a serious problem. Here are two things to watch out for:1. Your search agency may also be representing your competitors, and artificially inflating click through rates (and increasing its own profit) at your expense.2. Your account may be managed by a young, inexperienced person using a very formulaic approach.The first situation results from what...
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LinkedIn Recommendation:
 Jacqueline Riech - Desk Clerk at Data Systems - I am flying out to DC next month for one of Teo's seminars. Great stuff online, but I really want to meet him... nobody has done more for my business and I can't imagine anyone really helping they way he does. Just straight to the point information, and none of the fluff! I think he should be a life coach! - March 17, 2012, Jacqueline was Teo's client |
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