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The Dangers Of Hiring A Search Marketing Firm
If you hire a search agency to manage a pay-per-click campaign (Google AdWords, Yahoo Paid Search, etc.), you may have a serious problem. Here are two things to watch out for:1. Your search agency may also be representing your competitors, and artificially inflating click through rates (and increasing its own profit) at your expense.2. Your account may be managed by a young, inexperienced person using a very formulaic approach.The first situation results from what...
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LinkedIn Recommendation:
Courtney Stone - Market Developer at Optanium - I launched a new business part time and was looking for some ideas on how to make it easy to manage from home. I found Teo at eWorkshopCourses.com and began learning about web marketing and realized there really is so much to learn, but it was all right there! I like his GET UNSTUCK message for the site. I was stuck, and Teo got me unstuck fairly quickly! - March 15, 2012, Courtney was Teo's client |
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