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The Dangers Of Hiring A Search Marketing Firm
If you hire a search agency to manage a pay-per-click campaign (Google AdWords, Yahoo Paid Search, etc.), you may have a serious problem. Here are two things to watch out for:1. Your search agency may also be representing your competitors, and artificially inflating click through rates (and increasing its own profit) at your expense.2. Your account may be managed by a young, inexperienced person using a very formulaic approach.The first situation results from what...
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LinkedIn Recommendation:
 Eura Unrath - Scientific Photographer at Roboto Industries - Teo wrote my business plan and found some revenue models I hadn't considered. I am looking forward to working with Teo on some of the things in the plan. Great work. Great at finding potential problems and working through to the best answer. I had a good time working with him too. If you need a business plan, Teo does a great job! - March 17, 2012, Eura was Teo's client |
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