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The Dangers Of Hiring A Search Marketing Firm
If you hire a search agency to manage a pay-per-click campaign (Google AdWords, Yahoo Paid Search, etc.), you may have a serious problem. Here are two things to watch out for:1. Your search agency may also be representing your competitors, and artificially inflating click through rates (and increasing its own profit) at your expense.2. Your account may be managed by a young, inexperienced person using a very formulaic approach.The first situation results from what...
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LinkedIn Recommendation:
 Felice Amon - SEO Account Manager at Gadgetron - I have been watching Teo's business grow over these last few years and am amazed at how he keeps coming up with new applications and marketing. I really don't know how he can do all this! But, I finally hire him to do some Google marketing for my company, and we were on the first page of Google in less than a week. I am amazed. I am now working with him regularly and don't see that changing! Great work! - March 15, 2012, Felice was Teo's client |
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