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The Dangers Of Hiring A Search Marketing Firm
If you hire a search agency to manage a pay-per-click campaign (Google AdWords, Yahoo Paid Search, etc.), you may have a serious problem. Here are two things to watch out for:1. Your search agency may also be representing your competitors, and artificially inflating click through rates (and increasing its own profit) at your expense.2. Your account may be managed by a young, inexperienced person using a very formulaic approach.The first situation results from what...
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LinkedIn Recommendation:
 John Alderman - Strategic Advice Consultant for business and individuals - Teo is a master at building business-to-business 'social' networking systems for the Internet. His vision for the business networking community (e.g. Chamber of Commerces) is exactly what that market needs to serve their members effectively. - August 16, 2008, John was with another company when working with Teo at Net-Teams, Inc. |
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