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The Dangers Of Hiring A Search Marketing Firm
If you hire a search agency to manage a pay-per-click campaign (Google AdWords, Yahoo Paid Search, etc.), you may have a serious problem. Here are two things to watch out for:1. Your search agency may also be representing your competitors, and artificially inflating click through rates (and increasing its own profit) at your expense.2. Your account may be managed by a young, inexperienced person using a very formulaic approach.The first situation results from what...
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LinkedIn Recommendation:
 Steve Selengut - Senior Investment Instructor at Kiawah Golf Investment Seminars - Teo is the go to guy for web marketing approaches for professionals. His design and coordination of content have increased my website hits two or three times--- and we've only just begun. Teo has provided similar effective redesigns for my business associates. - February 1, 2011, Steve was Teo's client |
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