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The Strategy Is the Brand
The brand strategy is the translation of the competitive strategy into a language of promises made to the consumer.
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LinkedIn Recommendation:
Doug Smart - Author, speaker, exec coach. 20+ yrs expertise worldwide teaching how to identify personal strengths for success. -
Teo Graca is a modern Renaissance Man with a deep intellect and a gift for bringing people together to make things happen. - May 9, 2013, Doug was with another company when working with Teo at Net-Teams, Inc.
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