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The Strategy Is the Brand
The brand strategy is the translation of the competitive strategy into a language of promises made to the consumer.
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Sarah Fisher,
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Columbus Zepeda,
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Oswaldo Gist,
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LinkedIn Recommendation:
 Liane Hengl - Director of eMarketing at Blue Galaxy - Teo is coaching me on communications and branding and helping with my business and social media plans. He is easy to work with and keeps me on track each and every week. He's a pleasure to work with. I recommend Teo for all of this type of work. - March 19, 2012, Liane was Teo's client |
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