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The Strategy Is the Brand

The brand strategy is the translation of the competitive strategy into a language of promises made to the consumer.

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LinkedIn Recommendation: Jeff Brodsky - Director of Operational Excellence at Park N' Fly - I worked with Teo during the early stages of Net-Teams and he is a powerhouse with an extraordinary ability to bring together teams and ignite them behind his vision. He has a great understanding of the process of building companies through building a vision and a team and developing capital and has been a pioneer in social networking in the Atlanta Mtero market. - January 23, 2011, Jeff worked directly with Teo at Net-Teams, Inc.

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