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What Is Marketing?

To too many people marketing equates to one of two things:- Selling: with all that entails such as the dreaded double-glazing or financial salesman.- Advertising: with all that entails such as the slick young creative and smarmy account person.Of course marketing also encompasses these functions – though, hopefully not as in the stereotypes that are in so many minds – but marketing is about a great deal more than just selling or advertising.Marketing is the wide...

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LinkedIn Recommendation: Catalina Mondello - Computer Systems Analyst at Widget Marketing - I just attended one of Teo's free eWorkshops last week and decided to hire him for my project on the spot. He had my site up and running in less than a week and pointed me to the videos on eWorkshopCourses.com to help me through the social media stuff myself. I am looking forward to doing more work with him. He's a powerhouse! - March 17, 2012, Catalina was Teo's client

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