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What Is Marketing?
To too many people marketing equates to one of two things:- Selling: with all that entails such as the dreaded double-glazing or financial salesman.- Advertising: with all that entails such as the slick young creative and smarmy account person.Of course marketing also encompasses these functions – though, hopefully not as in the stereotypes that are in so many minds – but marketing is about a great deal more than just selling or advertising.Marketing is the wide...
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