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In Marketing, Enthusiasm Connects
Two incidents in one week got me thinking about an ingredient in persuasion that we don't often hear about.In the first incident, an accomplished copywriter asked for feedback on a letter he intended to send to members of the local Chamber of Commerce that he'd just joined. The letter was technically excellent. It contained all the ingredients that a sales letter should have, in the right proportions and in the right places - except for one. The letter came across as cold...
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LinkedIn Recommendation:
 Laure Vanboerum - Computer Based Training Specialist at BLAND Corporation - I am working with Teo on several projects and love working with him. His attitude and energy is right where it needs to be for me. I find my time with Teo is the most productive time I spend every week. Highly recommended. - March 17, 2012, Laure was Teo's client |
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