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In Marketing, Enthusiasm Connects
Two incidents in one week got me thinking about an ingredient in persuasion that we don't often hear about.In the first incident, an accomplished copywriter asked for feedback on a letter he intended to send to members of the local Chamber of Commerce that he'd just joined. The letter was technically excellent. It contained all the ingredients that a sales letter should have, in the right proportions and in the right places - except for one. The letter came across as cold...
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LinkedIn Recommendation:
 Leonarda Wrye - Web Developer at Taggart Transcontinental - I don't know where to start with Teo... Just so much to say. I thought you could just build a website and the money would start rolling in, but Teo straightened me out on that up front. It's a lot more work than I thought it was. I am glad I worked with him before I made any big plans to quit my job. I do have a great business plan now, and know EXACTLY how to get to my goal of working at home... gotta get to it! Thanks Teo! - March 17, 2012, Leonarda was Teo's client |
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