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In Marketing, Enthusiasm Connects
Two incidents in one week got me thinking about an ingredient in persuasion that we don't often hear about.In the first incident, an accomplished copywriter asked for feedback on a letter he intended to send to members of the local Chamber of Commerce that he'd just joined. The letter was technically excellent. It contained all the ingredients that a sales letter should have, in the right proportions and in the right places - except for one. The letter came across as cold...
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LinkedIn Recommendation:
 Shin Sabori - Web Analytics Specialist at Barrytron - When you need someone that can give you an understanding of social media and information architecture on the web, Teo Graca is your go to guy! He is a fantastic resource! - March 15, 2012, Shin was Teo's client |
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