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In Marketing, Enthusiasm Connects
Two incidents in one week got me thinking about an ingredient in persuasion that we don't often hear about.In the first incident, an accomplished copywriter asked for feedback on a letter he intended to send to members of the local Chamber of Commerce that he'd just joined. The letter was technically excellent. It contained all the ingredients that a sales letter should have, in the right proportions and in the right places - except for one. The letter came across as cold...
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LinkedIn Recommendation:
 Logan Vaughn - Graphic Artist at Zevo Toys Studio - I had Teo make some video Tutorials and used one of his voice over specialists for the project. Great work. Quick work too. They're really short, but cover everything. I couldn't have scripted anything near as good as what I got. If you are looking for video tutorials, Teo is the man! - March 17, 2012, Logan was Teo's client |
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