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In Marketing, Enthusiasm Connects
Two incidents in one week got me thinking about an ingredient in persuasion that we don't often hear about.In the first incident, an accomplished copywriter asked for feedback on a letter he intended to send to members of the local Chamber of Commerce that he'd just joined. The letter was technically excellent. It contained all the ingredients that a sales letter should have, in the right proportions and in the right places - except for one. The letter came across as cold...
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LinkedIn Recommendation:
 George Ishee - We are now helping companies automate their sales pitch to generate more leads! - Teo is someone that you trust, know is diligent and hardworking. He is creating a web based network that will help people network online and grow their business. I have worked with Teo and recommend him to anyone as he always is someone you can count on. - August 17, 2008, George was with another company when working with Teo at Net-Teams, Inc. |
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