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In Marketing, Enthusiasm Connects
Two incidents in one week got me thinking about an ingredient in persuasion that we don't often hear about.In the first incident, an accomplished copywriter asked for feedback on a letter he intended to send to members of the local Chamber of Commerce that he'd just joined. The letter was technically excellent. It contained all the ingredients that a sales letter should have, in the right proportions and in the right places - except for one. The letter came across as cold...
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LinkedIn Recommendation:
 Scott Dunn - Helping Clients Create Brands and Communications that Build Know, Like and Trust with Their Target Market. - Teo is a true professional. He is very detailed driven and has the ability to provide solutions to problems when others have given up. He knows the value of research and if he does not know an answer, he will do the research to find it. - February 11, 2008, Scott was with another company when working with Teo at Net-Teams, Inc.
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