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In Marketing, Enthusiasm Connects
Two incidents in one week got me thinking about an ingredient in persuasion that we don't often hear about.In the first incident, an accomplished copywriter asked for feedback on a letter he intended to send to members of the local Chamber of Commerce that he'd just joined. The letter was technically excellent. It contained all the ingredients that a sales letter should have, in the right proportions and in the right places - except for one. The letter came across as cold...
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LinkedIn Recommendation:
 Bob Mcclain - SEO Consultant at Mooby Studio - I am a big fan of Teo. He's got a daily quotes application that I use almost daily. It motivates me. I am working with Teo to come up with a new application for video instruction on FaceBook and when I realized his firm could do everything, it was such a relief! If you are looking for someone that knows his stuff on FaceBook, Teo is your guy! - March 15, 2012, Bob was Teo's client |
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