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In Marketing, Enthusiasm Connects
Two incidents in one week got me thinking about an ingredient in persuasion that we don't often hear about.In the first incident, an accomplished copywriter asked for feedback on a letter he intended to send to members of the local Chamber of Commerce that he'd just joined. The letter was technically excellent. It contained all the ingredients that a sales letter should have, in the right proportions and in the right places - except for one. The letter came across as cold...
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LinkedIn Recommendation:
 Dania Cendejas - Director of Marketing at Thatherton Fuels - Teo helped me write my business plan last month and wow... I was really missing some things that would have hurt me down the road. I can't think of anyone I would rather work with as I move forward with the plan. Great thinker! Excellent planner! - March 17, 2012, Dania was Teo's client |
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