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In Marketing, Enthusiasm Connects
Two incidents in one week got me thinking about an ingredient in persuasion that we don't often hear about.In the first incident, an accomplished copywriter asked for feedback on a letter he intended to send to members of the local Chamber of Commerce that he'd just joined. The letter was technically excellent. It contained all the ingredients that a sales letter should have, in the right proportions and in the right places - except for one. The letter came across as cold...
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LinkedIn Recommendation:
 Steven. Gill - Media and Creative Services at Northrop Grumman Technical Services - Teo's work with his Net-Teams and his ability to maximize the rankings and visibility of websites is amazing, His development of iTV is particularly notable. March 16, 2012, Steven. - worked directly with Teo at Net-Teams, Inc. |
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