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In Marketing, Enthusiasm Connects
Two incidents in one week got me thinking about an ingredient in persuasion that we don't often hear about.In the first incident, an accomplished copywriter asked for feedback on a letter he intended to send to members of the local Chamber of Commerce that he'd just joined. The letter was technically excellent. It contained all the ingredients that a sales letter should have, in the right proportions and in the right places - except for one. The letter came across as cold...
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LinkedIn Recommendation:
 Wendy Acosta - Owner, Possibilities Unlimited, LLC - I have worked with many 'experts' in the technology field, yet none can surpass the level of knowledge, expertise and creativity that Teo brings to the table. When I need a problem solved, or a foundation built that will evolve and grow as my projects grow, Teo is the only person I call. - January 20, 2011, Wendy was Teo's client |
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