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Your 6-Step Plan For Press Release Placement
There's a clear way around press release failure and it's called the pitch. A lot like it sounds a pitch is a fast throw at busy editors about a possible story. If they want to find out more, then you send the press release.That leads me to a huge pet peeve: Sending out press releases via e-mail to a list of editors. From my experience it's never - ever - worked. I no longer try it and suggest you don't either. It's a waste of your time and all of the editors. Instead:...
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LinkedIn Recommendation:
 Jonah William - Owner at Tessier Marketing - I thought I was well versed in social media before I found Teo. He has helped me round my skill set with great information only he seems to teach. I went on the web and looked for it later, but it's just not there. The ShareThis.com counters for instance, which definitely don't work right... can't find that anywhere, but it's easy to prove once you know what to test for! Teo really has a way of getting to what works and what works best! - March 17, 2012, Jonah was Teo's client |
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