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Your 6-Step Plan For Press Release Placement
There's a clear way around press release failure and it's called the pitch. A lot like it sounds a pitch is a fast throw at busy editors about a possible story. If they want to find out more, then you send the press release.That leads me to a huge pet peeve: Sending out press releases via e-mail to a list of editors. From my experience it's never - ever - worked. I no longer try it and suggest you don't either. It's a waste of your time and all of the editors. Instead:...
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LinkedIn Recommendation:
 Lana Cicen - Project Coordinator at The Hope Financial Services, Inc - I had Teo help with my non-tech project I was working, which was a triage system for a construction company - all paper. Teo made it work more efficiently and explained how the new system could be upgraded into a computer program, which included inventory management online. I love this guy! Always one step ahead. I just hired him again make this our phase 2 project. If you are looking for a process guy, Teo is it! - March 17, 2012, Lana was Teo's client |
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