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A Powerful Yet Simple Strategy To Increase The Sales Of Your Book Ten-fold!
As a successful author interested in building a business off your book, you must understand the difference between features and benefits. Features are tangible and benefits are intangible. Features describe what a product is or has based on physical/tangible characteristics. On the other hand, benefits are feeling oriented. Remember that the reason that people come to the Internet is because they have wants and desires and want to be satisfied. This is the *sole* reas...
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LinkedIn Recommendation:
 Kay Nikookary - Marketing and Brand Specialist - Information Architect! What a perfect title for the man that knows so much about technology, execution, business strategy and how to put it all together to make huge strides for your organization. I have seen Teo at work and would recommend him to anyone seeking a dynamic speaker on the diverse and complex topic of technology, I would recommend Teo to anyone starting or restructuring their company to take advantage of technology and tap into the global marketplace. He is the ideal consultant, speaker, project leader! Teo is one of those rare gems that knows IT and can truly be the architect of your system; and yet explain it you, and others like me, that don't always understand or want to know the technology side of the picture. He is a very personable gentleman who knows his stuff and if you are considering a technology question, then you need to at least have a conversation with him - because he WILL add value for you! - August 17, 2008, Kay was Teo's client |
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