Book Review: Marketing Your Small Business For Big Profits By David Mason

I have no idea how many books are crammed onto bookshelves all about the subject of marketing, there must be many millions. It is a subject well understood, how do you make someone buy your Widget as opposed to the other guys Widget? Marketing is the answer, but, marketing comes at a price. How much can you afford?I have a friend who is a retired BBDO exec, and in his mind, marketing that widget should cost the same as the national debt of a small country. Most small busi...

	Total Bookmarks For This Article: 1 Bookmarked By: 1. Linda Johnson,