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The Write And Wrong Way To Promote Your Book
Did you know that if you're marketing your book to sell books, you may be marketing for all the wrong reasons? Why? Well frankly, marketing a book to make sales will rarely ring the cash register; in fact, most of the time it amounts to what I call the "anti-sale," the sale that always seems to elude you.If you're looking at your last 12 months of marketing and wondering what went wrong, ask yourself one question: "What was the driving force behind my book marketing choic...
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