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You’re Not Done Yet: Eight Strengtheners For Your Sales Copy
Writing sales copy for a new or to-be-relaunched product takes a lot of energy and concentration. When you finish that first draft, take a rest. Then go back to what you’ve written with this sales copy checklist, which outlines the eight most frequent corrections and improvements I make on copy given to me by clients or students.1. Pronouns. Do you have a preponderance of "we" or "I" and very little "you"? Wherever possible, change pronouns to "you," which comes across as...
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 Laure Vanboerum - Computer Based Training Specialist at BLAND Corporation - I am working with Teo on several projects and love working with him. His attitude and energy is right where it needs to be for me. I find my time with Teo is the most productive time I spend every week. Highly recommended. - March 17, 2012, Laure was Teo's client |
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