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You’re Not Done Yet: Eight Strengtheners For Your Sales Copy
Writing sales copy for a new or to-be-relaunched product takes a lot of energy and concentration. When you finish that first draft, take a rest. Then go back to what you’ve written with this sales copy checklist, which outlines the eight most frequent corrections and improvements I make on copy given to me by clients or students.1. Pronouns. Do you have a preponderance of "we" or "I" and very little "you"? Wherever possible, change pronouns to "you," which comes across as...
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LinkedIn Recommendation:
 Wendy Acosta - Owner, Possibilities Unlimited, LLC - I have worked with many 'experts' in the technology field, yet none can surpass the level of knowledge, expertise and creativity that Teo brings to the table. When I need a problem solved, or a foundation built that will evolve and grow as my projects grow, Teo is the only person I call. - January 20, 2011, Wendy was Teo's client |
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