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You’re Not Done Yet: Eight Strengtheners For Your Sales Copy
Writing sales copy for a new or to-be-relaunched product takes a lot of energy and concentration. When you finish that first draft, take a rest. Then go back to what you’ve written with this sales copy checklist, which outlines the eight most frequent corrections and improvements I make on copy given to me by clients or students.1. Pronouns. Do you have a preponderance of "we" or "I" and very little "you"? Wherever possible, change pronouns to "you," which comes across as...
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LinkedIn Recommendation:
 Willia Mickulskis - Internet Marketing Specialist at Taggart Transcontinental - I met Teo at a networking event last year and remember thinking "I need to work with this guy" but I didn't contact him until a couple months ago. Boy, I am glad I did. We found some new strategies that have brought new customers to my business within a month. Sales are up! I look forward to more of the same! - March 15, 2012, Willia was Teo's client |
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