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You’re Not Done Yet: Eight Strengtheners For Your Sales Copy
Writing sales copy for a new or to-be-relaunched product takes a lot of energy and concentration. When you finish that first draft, take a rest. Then go back to what you’ve written with this sales copy checklist, which outlines the eight most frequent corrections and improvements I make on copy given to me by clients or students.1. Pronouns. Do you have a preponderance of "we" or "I" and very little "you"? Wherever possible, change pronouns to "you," which comes across as...
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LinkedIn Recommendation:
 John Alderman - Strategic Advice Consultant for business and individuals - Teo is a master at building business-to-business 'social' networking systems for the Internet. His vision for the business networking community (e.g. Chamber of Commerces) is exactly what that market needs to serve their members effectively. - August 16, 2008, John was with another company when working with Teo at Net-Teams, Inc. |
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