You’re Not Done Yet: Eight Strengtheners For Your Sales Copy

Writing sales copy for a new or to-be-relaunched product takes a lot of energy and concentration. When you finish that first draft, take a rest. Then go back to what you’ve written with this sales copy checklist, which outlines the eight most frequent corrections and improvements I make on copy given to me by clients or students.1. Pronouns. Do you have a preponderance of "we" or "I" and very little "you"? Wherever possible, change pronouns to "you," which comes across as...

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