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LINKEDIN PART 4: CONNECTING YOUR OFFLINE AND ONLINE BRAND

In the 4th installment we'll look at how your online and offline brands interact. LinkedIn, if you think about it, is simply an offline idea implemented in an online manner. It takes advantage of the ease of communicating and interacting that the internet provides. LinkedIn hasn’t changed or replaced the old way of networking. It’s just added a new dynamic to the mix. It’s made it easier to network with more people in less time.

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LinkedIn Recommendation: Karin Carros - Social Media Manager at General Forge and Foundry - I am working with Teo on an relationship management system (RMS) to allow my sales staff and customers to interact through my website. He always comes up with the right questions to make me think through the process and always has great ideas on how the system can handle them. For any RMS project, you can't go wrong with Teo. - March 19, 2012, Karin was Teo's client

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