Outbound Stickiness

Back in the late 1990s, “stickiness” was the big term; how to get web visitors to return to your site – hopefully, again and again. Today, the strategy has evolved into “Outbound Stickiness” – going out and pulling that visitor back in.Going back in time, there were many sticky techniques including the hosting of tools, calculators, forums/bulletin boards, and of course – my favorite – “favorites”.“Favorites” pre-dated good search ...

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