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Auto Responders: The Marketers Magic Trick

Imagine if John (an avid poker player) visits your website. You sell a book that helps him improve his poker game. He's highly interested in what you have to offer, but he's just not ready to purchase yet. He's still recovering from that extended holiday and needs to pay off the credit card that he maxed out playing poker online.He sees a form on your site asking if he'd like more detailed information, and so he fills in his name and email address. Within seconds an email...

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