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eCommerce Fundamentals
eCommerce can be VERY complex. To offer a world class customer experience, retailers must incorporate technologies and functionality that exceeds rising customer expectations.On the flip side however, site fundamentals still play a very large role in converting visitors into customers. Many retailers surprisingly lose sight of these site basics and leave significant sales on the table. This brief examines 4 quick fundamentals every eCommerce manager cannot afford to lose sight of.
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LinkedIn Recommendation:
Shin Sabori - Web Analytics Specialist at Barrytron - When you need someone that can give you an understanding of social media and information architecture on the web, Teo Graca is your go to guy! He is a fantastic resource! - March 15, 2012, Shin was Teo's client |
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