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Good Clicks, Bad Clicks: Recognizing The Signs Of Click Fraud
Search engine marketing is a billion dollar industry—but click fraud poses a threat to search engine advertising companies and online marketers alike. Pay-Per-Click ad campaigns are a fairly simple concept; advertisers bid on popular search keywords and pay the search engine ad companies every time someone clicks on their ad. This is a mutually beneficial relationship for the advertiser and the search engine company. The problem comes when the advertisers’ numbers—and their b...
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LinkedIn Recommendation:
 Karin Carros - Social Media Manager at General Forge and Foundry - I am working with Teo on an relationship management system (RMS) to allow my sales staff and customers to interact through my website. He always comes up with the right questions to make me think through the process and always has great ideas on how the system can handle them. For any RMS project, you can't go wrong with Teo. - March 19, 2012, Karin was Teo's client |
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