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Good Clicks, Bad Clicks: Recognizing The Signs Of Click Fraud
Search engine marketing is a billion dollar industry—but click fraud poses a threat to search engine advertising companies and online marketers alike. Pay-Per-Click ad campaigns are a fairly simple concept; advertisers bid on popular search keywords and pay the search engine ad companies every time someone clicks on their ad. This is a mutually beneficial relationship for the advertiser and the search engine company. The problem comes when the advertisers’ numbers—and their b...
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