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The Importance of Email Marketing Metrics
One of the great benefits of email marketing is that it delivers measurable metrics. To run a successful email marketing campaign, you need to monitor and understand email statistics such as Open Rate, Click-Through Rate (CTR), Bounce Back rate etc. Understanding these metrics will allow you to improve your email marketing campaign and achieve better results.
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LinkedIn Recommendation:
 Liane Hengl - Director of eMarketing at Blue Galaxy - Teo is coaching me on communications and branding and helping with my business and social media plans. He is easy to work with and keeps me on track each and every week. He's a pleasure to work with. I recommend Teo for all of this type of work. - March 19, 2012, Liane was Teo's client |
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