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Discovering Internal Motivation

You can’t change a habit unless you replace it with another one. The same is true of motivation. You can’t change how someone is motivated unless you replace the undesirable motivation with a desirable one. Hence, you have to understand whether your prospect’s motivation is a positive one or a destructive one . Once inspiration is identified, you must build on that inspiration until you create an intense hunger in your prospects. This means that you get them to take respo...

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