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Timeless Marketing Truth: The Unchanging Truth About Selling Fickle People.

What we want changes overnight; what makes us want it hasn’t changed in thousands of years, nor will it change in thousands more. The serious student of marketing can learn much from early analysts of motivation. Here is a bit of George French’s The Art and Science of Advertising” from the turn of the 20th century…“We know how to appeal to Smith because we know Smith. We know what will please Brown because we know Brown. We know how to ge...

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