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Exploit Your Brand To The Fullest
A brand goes beyond a company name and tagline. It is a complete personality or set of values, sometimes even a story line, along with repeated visual, auditory and behavioral elements. When you decide to invest in creating a brand, follow these guidelines to ensure that you get your money's worth:1. Be distinctive. You'll land your company in expensive legal hot water if you attempt to steal or encroach on another company's identity. Apart from legalities, you tend to ge...
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LinkedIn Recommendation:
 Courtney Stone - Market Developer at Optanium - I launched a new business part time and was looking for some ideas on how to make it easy to manage from home. I found Teo at eWorkshopCourses.com and began learning about web marketing and realized there really is so much to learn, but it was all right there! I like his GET UNSTUCK message for the site. I was stuck, and Teo got me unstuck fairly quickly! - March 15, 2012, Courtney was Teo's client |
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