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Exploit Your Brand To The Fullest
A brand goes beyond a company name and tagline. It is a complete personality or set of values, sometimes even a story line, along with repeated visual, auditory and behavioral elements. When you decide to invest in creating a brand, follow these guidelines to ensure that you get your money's worth:1. Be distinctive. You'll land your company in expensive legal hot water if you attempt to steal or encroach on another company's identity. Apart from legalities, you tend to ge...
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LinkedIn Recommendation:
Steven. Gill - Media and Creative Services at Northrop Grumman Technical Services - Teo's work with his Net-Teams and his ability to maximize the rankings and visibility of websites is amazing, His development of iTV is particularly notable. March 16, 2012, Steven. - worked directly with Teo at Net-Teams, Inc. |
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