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Exploit Your Brand To The Fullest
A brand goes beyond a company name and tagline. It is a complete personality or set of values, sometimes even a story line, along with repeated visual, auditory and behavioral elements. When you decide to invest in creating a brand, follow these guidelines to ensure that you get your money's worth:1. Be distinctive. You'll land your company in expensive legal hot water if you attempt to steal or encroach on another company's identity. Apart from legalities, you tend to ge...
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LinkedIn Recommendation:
 Reita Scheidel - Social Media Analyst at General Products - I had Teo create a broadcast page for my site that integrated with YouTube videos. I really like how it works and am working with him on another project called iTVMaker.com - I think this will be a real winner because I have Teo on my team. We're hoping to launch at the end of this month and I know it will be fun for everyone! Teo is easy to work with and I have a great time every time we plan a new phase for our projects! - March 17, 2012, Reita was Teo's client |
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