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Exploit Your Brand To The Fullest
A brand goes beyond a company name and tagline. It is a complete personality or set of values, sometimes even a story line, along with repeated visual, auditory and behavioral elements. When you decide to invest in creating a brand, follow these guidelines to ensure that you get your money's worth:1. Be distinctive. You'll land your company in expensive legal hot water if you attempt to steal or encroach on another company's identity. Apart from legalities, you tend to ge...
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LinkedIn Recommendation:
Annamarie Kaminska - SEO Account Manager at Plow King Studio - I am don't remember the last time I had such a life changing experience before I met Teo. He's full of energy and knowledge. I am on track to where I need to be with my business, and I feel that my relationship with him has made this all possible. He's a truly gifted person. - March 15, 2012, Annamarie was Teo's client |
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