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Exploit Your Brand To The Fullest
A brand goes beyond a company name and tagline. It is a complete personality or set of values, sometimes even a story line, along with repeated visual, auditory and behavioral elements. When you decide to invest in creating a brand, follow these guidelines to ensure that you get your money's worth:1. Be distinctive. You'll land your company in expensive legal hot water if you attempt to steal or encroach on another company's identity. Apart from legalities, you tend to ge...
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LinkedIn Recommendation:
 John Alderman - Strategic Advice Consultant for business and individuals - Teo is a master at building business-to-business 'social' networking systems for the Internet. His vision for the business networking community (e.g. Chamber of Commerces) is exactly what that market needs to serve their members effectively. - August 16, 2008, John was with another company when working with Teo at Net-Teams, Inc. |
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