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Exploit Your Brand To The Fullest
A brand goes beyond a company name and tagline. It is a complete personality or set of values, sometimes even a story line, along with repeated visual, auditory and behavioral elements. When you decide to invest in creating a brand, follow these guidelines to ensure that you get your money's worth:1. Be distinctive. You'll land your company in expensive legal hot water if you attempt to steal or encroach on another company's identity. Apart from legalities, you tend to ge...
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LinkedIn Recommendation:
 Liane Hengl - Director of eMarketing at Blue Galaxy - Teo is coaching me on communications and branding and helping with my business and social media plans. He is easy to work with and keeps me on track each and every week. He's a pleasure to work with. I recommend Teo for all of this type of work. - March 19, 2012, Liane was Teo's client |
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