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Exploit Your Brand To The Fullest
A brand goes beyond a company name and tagline. It is a complete personality or set of values, sometimes even a story line, along with repeated visual, auditory and behavioral elements. When you decide to invest in creating a brand, follow these guidelines to ensure that you get your money's worth:1. Be distinctive. You'll land your company in expensive legal hot water if you attempt to steal or encroach on another company's identity. Apart from legalities, you tend to ge...
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LinkedIn Recommendation:
 Wendy Acosta - Owner, Possibilities Unlimited, LLC - I have worked with many 'experts' in the technology field, yet none can surpass the level of knowledge, expertise and creativity that Teo brings to the table. When I need a problem solved, or a foundation built that will evolve and grow as my projects grow, Teo is the only person I call. - January 20, 2011, Wendy was Teo's client |
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