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Exploit Your Brand To The Fullest
A brand goes beyond a company name and tagline. It is a complete personality or set of values, sometimes even a story line, along with repeated visual, auditory and behavioral elements. When you decide to invest in creating a brand, follow these guidelines to ensure that you get your money's worth:1. Be distinctive. You'll land your company in expensive legal hot water if you attempt to steal or encroach on another company's identity. Apart from legalities, you tend to ge...
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LinkedIn Recommendation:
Doug Smart - Author, speaker, exec coach. 20+ yrs expertise worldwide teaching how to identify personal strengths for success. -
Teo Graca is a modern Renaissance Man with a deep intellect and a gift for bringing people together to make things happen. - May 9, 2013, Doug was with another company when working with Teo at Net-Teams, Inc.
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