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Exploit Your Brand To The Fullest
A brand goes beyond a company name and tagline. It is a complete personality or set of values, sometimes even a story line, along with repeated visual, auditory and behavioral elements. When you decide to invest in creating a brand, follow these guidelines to ensure that you get your money's worth:1. Be distinctive. You'll land your company in expensive legal hot water if you attempt to steal or encroach on another company's identity. Apart from legalities, you tend to ge...
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LinkedIn Recommendation:
 Lois Livingston - php Developer at Paratsee - I'm working with Teo on learning new Internet Marketing tips and tricks for my business. He's got a great grasp of just what I need to know, is really fun to work with and although I don't really like to talk on the phone, Teo makes phone conferences really worth the time. I get stuff out of those that aren't anywhere else on his eWorkshopCourses.com site, or the IBC site. If you are looking for a real GURU, Teo is that guy! - March 17, 2012, Lois was Teo's client |
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