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Thinking Like An Investor

Most entrepreneurs do not think of investors as people. Instead, they think of investors as money - a fatal error.Private investing is not like picking a stock on NASDAQ. Private investing is personal. Investors have goals, preferences, fears, and problems, just like entrepreneurs. When cut, they bleed. When things go wrong, they worry. So, the relationship you build with investors is essential to obtaining money from them.In the most simple terms, investors can be pu...

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