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Why Educated Consumers are Better Customers

Not too long ago, a colleague asked me why we invest so heavily in consumer education. We have made a conscious decision to spend marketing dollars on consumer education for a very simple reason. Educated consumers are simply better customers.

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LinkedIn Recommendation: Reita Scheidel - Social Media Analyst at General Products - I had Teo create a broadcast page for my site that integrated with YouTube videos. I really like how it works and am working with him on another project called iTVMaker.com - I think this will be a real winner because I have Teo on my team. We're hoping to launch at the end of this month and I know it will be fun for everyone! Teo is easy to work with and I have a great time every time we plan a new phase for our projects! - March 17, 2012, Reita was Teo's client

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