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Why Educated Consumers are Better Customers

Not too long ago, a colleague asked me why we invest so heavily in consumer education. We have made a conscious decision to spend marketing dollars on consumer education for a very simple reason. Educated consumers are simply better customers.

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Bookmarked By: 1. Sonja Sherman, 2. Jeannie Nunez, 3. Nada Oliva, 4. Willy Barbour, 5. Ellie Mintz, 6. Weldon Vaught, 7. Doyle Marx,


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