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Simple Steps to a Killer Headline |
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Submitted by Jason Edwards
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The headline is undoubtly the most crucial factor of the sales copy. You could have the best sales copy ever written but a poorly written and not thought out headline will almost single handly ruin your business.The following points should insure your headline is quality and will force to read on.
1. Ultra Specific
You need to be as specific as possible. For example. Instead of "how an ebook author make thousands every month",change it too "how an ebook autor makes $2,678.85 every month".Its more specific and alot more believable.
2. Keep it unique and original
You really need to come up with your own original headine.For example im sick of seeing this headline. "Finally,the simple way to get free to your site. Its this word "finally",its been totally overused.
3. Keep the urgency
This really forces the reader to view the sales page further.Give the headline a sense of urgency. For example, giving a special offer for reading on,deadline dates or total amounts available.
This techniques have personally been proven by myself, they work some better than other, the key is to keep tweaking and testing with the above points always in mind.
I use these tips in the headlines I create. I ALWAYS MAKE SURE MY HEADLINES GRAB THE ATTENTION. My website ebookprofitmaker.com currently has a conversion rate of 3.3% and 76% of my vistors read past the headline.
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LinkedIn Recommendation:
 Demetrius Reardon - Search Engine Optimization Manager at Blue Galaxy Marketing - I just attended Teo's LinkedIn workshop and am getting more information on how to use it. Great stuff. He told us everything there was to know about LinkedIn in one sentence. Then went into details, then added some optional ways to use it, just so much information so quickly... I had a little trouble keeping up, but he kept coming back to that one sentence to show how it all fits. It really is easy! Love Teo's style! He's got a lot of energy and would love to meet him in person someday! - March 17, 2012, Demetrius was Teo's client |
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