 |
Successful Press Release Publishing |
|
|
Submitted by Sofia Herring
| RSS Feed
| Add Comment
| Bookmark Me!
Powerful Press Releases is a book dedicated to writing effective press releases.
“Full of valuable tips and techniques on everything from grammar and style to distribution.”
Useful tips for write a press release
The first lines of your press releases shall include:
“FOR IMMEDIATE RELEASE” (or FOR RELEASE Dec 25, 2002) and “For more information, contact:” followed by your contact information.
Craft a compelling headline. The headline makes your release stand out. Keep it short, active, and descriptive. If you don’t know how, read a number of compelling headlines till you get some idea.
Hook reader with the first paragraph. A first paragraph shall summarize the five W’s: who, what, where, when and why. In fact, most readers will give up if you haven’t “hooked” them in the first few lines.
Put the most important information at the beginning. This is a tried and true rule of journalism. Never hide golden points to the end.
Don’t sell but answer questions! Making over-inflated statements is helpless to your business. Write a release that answers questions about your business, rather than piling flowery adjectives without saying why.
Don’t say it, show it. Avoid saying something is “unique” or “the best”. Instead, show how people will benefit - i.e. save time, save money, make their life easier, etc.
‘Non- biased’ source like university professor or software reviewer is very helpful.
Provide all possible contact information including mail address, telephone, fax, e-mail and web site (especially for online business).
Proofread & Proofread! Do remember to proofread your press release for typographical errors before you send them out.
End your press release with “###” (without the quotation marks) after your last lines of text. This symbol lets the editors know they have successfully received the entire release.
More Article: - http://www.creeper-seo.com
About Creeper-Seo.com
Creeper Seo provides Seo News, Seo Article, Seo Related and helpful Information in weekly update and also offers Link Building, Top Google Ranking, Search Engine Submission, Directory Submission, Article Marketing and Press Release Submission.
|
|
|
|
|
LinkedIn Recommendation:
 Leonarda Wrye - Web Developer at Taggart Transcontinental - I don't know where to start with Teo... Just so much to say. I thought you could just build a website and the money would start rolling in, but Teo straightened me out on that up front. It's a lot more work than I thought it was. I am glad I worked with him before I made any big plans to quit my job. I do have a great business plan now, and know EXACTLY how to get to my goal of working at home... gotta get to it! Thanks Teo! - March 17, 2012, Leonarda was Teo's client |
|
Featured [press release] Articles:
|
|
