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Brand Identity Design: Standing Out in the Crowded Marketplace |
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Submitted by Linda Johnson
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Have you ever wondered how big corporations such as Sony and CBS are able to establish their corporate images? How important are these images in promoting their respective products or services? The answer is simple: by creating a unique and impressive identity. And how are they able to do this? By hiring brand identity designers. Now, what is this brand identity design and who are these brand identity designers?
It has been said that a good and strong brand identity is the most potent weapon in the marketer’s arsenal. Creating a brand that is timeless, distinctive and powerful can help your business or product stand out among your competitors. Brand identity design is associated with the visual aspects of a company or business identity or brand. Brand identity represents how a company wants to be seen and how the company illustrates its image. And how and where it is seen, what it looks and feels like depends entirely on the product of the company.
A company’s brand identity can be represented through a unique logo or signage that is often incorporated on all the company’s materials such as stationery, business cards, packing and so on. The brand identity design is what often helps the customer to remember the company and the right brand identity design can be one of the company’s best marketing tools as it transforms the company’s vision and values into an image that customers become familiar with. A good visual identity or imagery is also important for almost all businesses as it often what attracts people who aren’t drawn in by words and numbers alone.
To be able to create good and effective brand identity design, many company’s hire brand identity designers. Brand identity designers create logos, promotional materials, and advertising programs that promote and establish a corporate identity. Their job is to provide new and innovative ways to combine images and words to express the key message of the company. A good brand identity designer should possess innovativeness and problem solving skills. Typography and illustration are key areas in which a brand identity designer should excel. Additionally, a brand identity designer uses design and strategic thinking to help companies find the right brand identity that will help them stand out in competitive marketplaces.
Simply put brand identity design is an artistic and practical approach that focuses on the needs of the companies in areas such as marketing, packaging, product branding, communications and website design. Thus, if you are a business owner wanting to create a good and lasting identity in the market, perhaps the professional help of brand identity designers can benefit you a lot.
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