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Custom Embroidered Logo. Make your Business stand out with a custom logo. |
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Submitted by Linda Johnson
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Business branding is a technique that is necessary to promote knowledge of a business. A custom logo is one of the best ways to practice branding techniques. Logos should do a few things and follow a couple of guidelines to be the best possible representation of a business.
Color Combinations. A good logo only has 2 or 3 colors in it. Using too many colors will make an embroidered logo look unclean and disorganized. Blended colors do not work well for embroidery either. It may be fine on paper because a computer can change color pixel by pixel. With embroidery however, the color change must be accomplished by many stitches which also translates into many different colors. The more colors used in an embroidery logo, the more it will cost, and the more complicated it will look.
Design Guidelines. Specific size guidelines should be followed when sending a logo for embroidery. Shirt logos for the pocket area should be around 4 inches, while logos for hats can be rectangular, no longer than 4 inches. Logos for hats typically must be constructed differently than logos used for shirts so they appear even and centered. A square logo with company name to the left or right may not center up on a hat. In this case the company name should be moved to an orientation that will center it on a hat logo design.
Association to Business. A logo should be a unique custom design that reflects your business. The process of making a corporate logo can be long and difficult, but in the end you should come up with something that attracts customers, reflects the philosophies of your business, and meets current market trends.
Armed with this knowledge of embroidery, creating a great logo than can transfer across mediums is much easier to foresee. Creating a custom embroidered logo for your business is an important decision that will stick with the business for ever. The logo will be printed and embroidered on all marketing material from that point on. Following the guidelines will help create a logo that will be a proud addition to the business.
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