 |
Guerilla Marketing Tactics - Doing What You Can With What You Have |
 | 13 |
|
|
|
Submitted by Linda Johnson
| RSS Feed
| Add Comment
| Bookmark Me!
The term guerilla marketing was coined by Jay Conrad Levinson and is described in his many books with this term in the title. Here is a brief overview of guerilla marketing tactics and how to get started.
What It Is: Guerilla marketing is really a way of thinking and acting in the context of your business. It is about finding any number of tens or maybe hundreds of available creative yet inexpensive ways to market your good or service. It is less about having a big advertising budget and more about thinking like your customers and finding ways to get the message about your value across to them. The keys are creativity, consistency, and repetition of your message in multiple ways by using your existing resources and abilities.
Who Can Use It: Small and midsize businesses have the most to gain from guerilla marketing. However, even large companies with multiple, niche brands that have smaller target markets may employ guerilla marketing techniques to market their products and services. Any individual or company with a relatively small budget and lots of creativity, energy and time can implement a guerilla marketing campaign.
Ethicality: Levinson’s ideas have a bit of a "by any means necessary" tinge to them that some people take to mean "being unethical is okay." I actually strongly disagree with this interpretation of his work. In fact, I feel that his books emphasize that you actually do need to deliver on the implied promises you make to customers each time you launch a campaign. Whether your marketing practices are ethical is up to you, but guerilla marketing itself is completely legitimate and ethical.
Getting Started: To get started as a guerilla marketer, you first need to take your creativity and passion about your product or service up a notch or two. Finding multiple ways to get your message about your product or service out to potential clients is your path to success. Reading any one of Levinson’s books will give you a solid grounding in his techniques. However, this practice is more about mindset, energy and creativity than it is about a pre-defined, inflexible marketing methodology.
If the marketing budget for your company is relatively tight but you are looking for more ways to get your message to would-be customers, guerilla marketing tactics are a great option at your disposal.
|
|
|
|
|
LinkedIn Recommendation:
 Carl Madden - Search Engine Marketing Consultant at Osato Tree - There are many times I have been stuck on something, but now I that I am working with Teo Graca, I know I can get unstuck quickly. He has a way of getting at the meat of the solution to any problem when it comes to business planning. I really don't know anyone with such a well rounded skill set. I think that is what makes it possible for him to do what he does. I highly recommend Teo and Net-Teams! - March 15, 2012, Carl was Teo's client |
|
Featured [Branding] Articles:
|
|
