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Why Niche Marketing is the Way to Go in Succeeding Online |
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Submitted by Chet Storm
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Niche Marketing is the last great frontier for the small business entrepreneur. Out there in the 'real' world, small businesses don't have a half fair chance of competing against the giant international corporations of the world. The Internet has evened the odds for small business. The Internet has created a real equal opportunity for those who are willing to use it. There are several different ways to make use of niche marketing and succeed. All of the ways require getting a domain and a webhost, building web pages and adding content. Those are just the basic basics of Internet Marketing in any form. Then there are the choices of how to go about building a successful niche marketing site that will provide you with a profit....hopefully a very large profit.
1. You can create an informational product. An informational product can be articles, reports, columns, audio or video, or other things. These can be sold as stand alone products or used for advertisement or promotional causes.
2. You can build a content rich web site that will be so interesting it will draw potential customers again and again.
3. You can publish newsletters and ezines that are so full of pertinent information that people will happily pay for subscriptions to them.
All of the above listed ways can be used to create a niche marketing website that has the capacity to make money. There are two things that all of these methods have in common.
1. The topic must be one that helps people solve a problem, makes them healthier or happier, or provides them with information that they want or need in some way.
2. The content of the website, no matter the topic, must be relevant, timely and interesting to the people who are reading it and the website must be easily navigated.
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LinkedIn Recommendation:
 Kay Nikookary - Marketing and Brand Specialist - Information Architect! What a perfect title for the man that knows so much about technology, execution, business strategy and how to put it all together to make huge strides for your organization. I have seen Teo at work and would recommend him to anyone seeking a dynamic speaker on the diverse and complex topic of technology, I would recommend Teo to anyone starting or restructuring their company to take advantage of technology and tap into the global marketplace. He is the ideal consultant, speaker, project leader! Teo is one of those rare gems that knows IT and can truly be the architect of your system; and yet explain it you, and others like me, that don't always understand or want to know the technology side of the picture. He is a very personable gentleman who knows his stuff and if you are considering a technology question, then you need to at least have a conversation with him - because he WILL add value for you! - August 17, 2008, Kay was Teo's client |
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