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Producing Catalogs that Sells |
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Submitted by Daren Puente
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Catalog print jobs can often be time consuming and intricate. Schedule conflicts, management decision disputes and inventory delays often interrupt the print job. That is why, for every catalog printing project, it is important to plan carefully and effectively lay down your ideas and designs in order to create a catalog that efficiently presents your products or services.
There are several reasons why careful planning is important. For one, it can help you determine how much capital is needed for the print job, hence, allowing you to secure financing. In addition, you are most likely to succeed with your print job when you have a good plan to accommodate any drawbacks or discrepancies in printing. Think of catalog planning as a preparation for a trip. You would of course want to know where you are going, how you would get there and how much it would cost you. You would want to have a direction to where you are headed. When you are well prepared and properly directed, you would most likely achieve the success that you want.
Planning is also a good means of communication. Say for instance you are developing the catalog for the company’s new products. This will allow you to communicate with your superiors, peers, printers and third party vendors as they all affect the catalog design and decision process.
So how could possibly produce a catalog that meets up with your expectation and caters to your customers needs? Well firstly, you have to make sure that the catalog combines price, general product information and images in one place for ease and efficiently in delivering what the customers need to know about your products or services. The catalog must also be user friendly so that when they get in the hands of the customers they will not have a hard time looking for the products they need. Additionally, having a simple catalog is always better that crowded over-designed catalogs. Remember that you are marketing your products not merely the catalog so a simple yet catchy catalog can perhaps get the attention of your target customers that those intricate ones.
And finally, ask yourself who will read my catalogs? Are they the rich business tycoons? Perhaps the housewives? Or maybe the ordinary employees? Whoever they are you have to make sure that your catalogs would appeal to them and encourage them to read through the whole pages. So if you want to bank on more cash and profits, then carefully plan your catalogs and make its wonder work for you.
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