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Submitted by Jason Edwards
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Content writer’s main aim is to create a new written piece which is original, simple, engrossing and also to the point. One should always keep this in mind that content writing generally involves thought, research, subbing and editing. Half of your battle is won if the client or visitor likes your writing and also provides him certain benefits he or she is looking for. That’s why it is said that content writing should be done in keeping the target audience in mind. How does that happen? There are a few simple steps to it. Let’s get started.
A- Try to think from the visitor’s point of view. Means understand, listen, think and learn. Before writing give a deep insight to the client’s requirements. This gives you the chance of knowing what client wants to look in the writing. And in any case you’re unsure of the client’s brief and specifications then simply inquire and ask him till your mind is clear of any doubts. Never forget that the content is aimed to target audience and if you can do that, you have delivered the goods.
B- Before getting onto writing, just do some search and research. If you’re unsure about the topic then hunt for some information and its related areas. But prior to that ask the client for useful link to develop content rather then spending time creating something that is not even close to the clients agenda.
C- Content writers should always keep in mind that normal content writing is completely different from SEO content writing. SEO content writing is strategically placed to optimize the search engine rankings of the written pages. That’s why write a foolproof, striking, attention-grabbing content along with the proper keyword placement.
D- SEO content writer must realize that he is targeting the audience as well as the search engine. And his content can either make or break the client’s agenda. Thus, it becomes necessary for the content writer to work in tandem with the business goals of the client.
Content writer must endeavor hard to achieve and maintain high standards in his SEO content writing. He should write and provide a creative, business oriented, keyword centric copy.
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