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Figure Them Out |
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Submitted by Pattie Dupont
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They are crazy about video games, rebellious towards their parents and apathetic about politics – so far, typical. But these cell-phoning, karaoke-singing post-Generation X-ers are setting the trends at increasingly younger age. They even comprise most of the buying public these days. From funky cell phones to the latest in fashion, they just want to spend most of their money on these products.
The teen market is very confusing and diverse. Teens live in their own world with their own set of values, likes, dislikes and attitudes. That is why it is often difficult to reach this elusive market. Hence, business owners seeking to increase their teen market need to carefully consider and plan their marketing strategy to be able to effectively entice these kids to buy.
Brochures have been around for quite sometime and they have been efficient in promoting a product. They help improve your business visibility in the community. You can send them out to potential and existing clients or display them in your store reception area. These way kids can browse through them and see if they spot something that interests them. So if you are selling more mainstream products from clothing to home furnishings, you may find that high school and college kids are worth sending your brochures.
Teens who make brochure purchases are often first time buyers developing long term brand loyalty. So if you are able to get hold of them on their early shopping spree, you can have their loyalty for longer periods of time compared to the one-time older buyer. Perhaps the best place to look for teen customers is to look through magazine listings because many teenagers subscribe to magazines. But teenagers often change address frequently so catching up on them to send your brochure can be quite difficult. Nevertheless, keeping an update of their address once in a while can greatly help in keeping contact with them.
However, to keep your teen prospects really interested you have to create a brochure that appeals to their style. Teen fashion is highly diverse but you need not measure up to this diversity. Just remember the old marketing tactic: simplicity. It is still better if you are able to create a brochure that is simple and informative. Offering extra percentage off can also make your brochure more effective. Keep in mind that teens love receiving offers through the mail, so by getting right in their faces, you can create brand awareness.
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