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The Biggest Fans of Apple are its old Customers |
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Submitted by johnjhenry
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A brand observation measurement company on Friday stated that at present Apple biggest fans are its old customers. By this they make an appeal to the company for making more innovations in technology so that it appears as a fresh arrival of Apple and catches the attention of people. Also a UK based person stated that he has recently seen some advertisement in the television that some of the critics very loudly whispered that Apple handsets are now decayed and gagging. Looking at the situations the company through advertisement featured the name for the company's in-store technical support staff called Genius which support the consumers in an aggressive situations.
Moreover in this 30 seconds advertisement they also touted early days of NBC's broadcast of the 2012 Olympics and the Mac. In the advertisement a 24-year-old comedian named Josh Rabinowitz played a character of Genius in addition to this the response amongst the Apple authentic was disturbing. Ken Segall a creative director for ad firm stated that he cannot memorize a solitary Apple movement that has received such a poor feedback. Apple has to think quite different for its ad campaign. Such type’s promotion activities are causing a gagging response as well as deservedly.
According to Segall these advertisements are upsetting him a lot. The company Brand Index also stated that according to the time period since mid-July 2011 the biggest supporters of apple are its 35 years old consumers or even more than that moreover the younger age group has no attraction for iPhone 4s deals The 35 or above age group has very elevated awareness of Apple as the handset was airing Olympics moreover its prime time audience was above 35 years old.
In the year 2010 Apple with the help of Brand Index Buzz score asks the citizens of US that whether they heard anything regarding the brand and if they heard so it was negative or positive. So company receives the scores which was 100 positive and 100 negative and subtracting both of them the answer came out to be zero. But today’s score are quite positive as stated by the managing director of Brand Index but still the younger age groups have no interest or their interest rate is declining.
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