 |
Google Adwords: A Quick Word Of Advice |
 | 8 |
|
|
|
Submitted by Writer's Cramp Syndications
| RSS Feed
| Add Comment
| Bookmark Me!
Over the next few weeks im going to be offering some advice and solutions on specific mistakes that people make when venturing into google adwords. It also Helps to refresh my memory now and again to. Heres the first.
A problem that i see crop up time and time again is when people choose their keywords before they find there niche market. Many people that get into PPC advertising set up a campaign, set their CPC's high, add a truck load of keywords that they think will convert, and then begin to research the product that there trying to sell. This is all wrong!
It is very important the you seek out your market before you find a product to promote to them.Try going on forums or visiting newsgroups and focus groups...see whats hot, what people are having problems with or complaining about and looking for a solution to -- and then deliver a product to these people.
Lets look at it from a different angle. If you have a stand that sells pizza in a demographic where everyone likes to eat only Chinese, you are not going to sell many pizzas, no matter how delicious. The same goes for online promotions, if you are promoting the wrong products to people or trying to sell to people who simply are not hungry to buy, they are not going to purchase from you.
So whats the lesson? Focus on market research before promoting a product. Spend time to learn your audience, what they buy, why they buy, and then look at what fellow affiliates are doing. This will give you a great starting point before you jump into the "deep end".
Only then should you start looking at your chosen market and product on a keyword level, buts thats an entirely different article!!
|
|
|
|
|
LinkedIn Recommendation:
 Kay Nikookary - Marketing and Brand Specialist - Information Architect! What a perfect title for the man that knows so much about technology, execution, business strategy and how to put it all together to make huge strides for your organization. I have seen Teo at work and would recommend him to anyone seeking a dynamic speaker on the diverse and complex topic of technology, I would recommend Teo to anyone starting or restructuring their company to take advantage of technology and tap into the global marketplace. He is the ideal consultant, speaker, project leader! Teo is one of those rare gems that knows IT and can truly be the architect of your system; and yet explain it you, and others like me, that don't always understand or want to know the technology side of the picture. He is a very personable gentleman who knows his stuff and if you are considering a technology question, then you need to at least have a conversation with him - because he WILL add value for you! - August 17, 2008, Kay was Teo's client |
|
Featured [google adwords] Articles:
|
|
